UPM

ADVERTISING TAX (abstract of Legislative Decree 507/93)

"Municipal Tax on Advertising is a fee paid to Municipalities which is levied on the diffusion of advertising messages. Advertising messages are defined as messages promulgated by signs that are taxable according to art. 10, par. 1, lett.C of law no.
448 dated Dec 28th, 2001; and by bills, plates, flags or any other means other than those enjoying the right of public bill posting.
The tax is charged on messages displayed in public areas or areas open to the public, and on messages that can be distinguished from such areas.
Municipal Tax on Advertising is paid principally by individuals (passive taxpayers) who possess in any way the media on which the advertising message is publicized.
Furthermore, persons who produce or sell the goods or provide the services being advertised are also subject to the tax payment..."
- Financial Law 2002: provides for tax exemptions on signs on businesses and production facilities of merchandise or services, when such signs identify the place where the relevant activities are carried out and have a total surface area of no
more than 5 m².

If UPM handled the application to the municipality for exhibiting the advertising media, then the company will already be familiar with the advertising
media exhibited, consequently it is able to fulfil the necessary declarations c/o the competent Bill Posting Office.

If UPM did not handle the Authorisation application, or the advertising media have already been exhibited for some time, one of our representatives will have to visit the site to assess the quantity, type and dimensions of the advertising media and also to photograph the location. Our office will check out the payments already made by the customer and straighten out the situation where necessary.

UPM CONTACTS THE TAX COLLECTOR BY TELEPHONE (the company that has been subcontracted to manage bill posting or the municipality itself) to find out the yearly rates.

A TAX DECLARATION is drawn-up in the name of the tax collector, to be signed by the tax payer, indicating the location details of the premises, a list of the advertising media that are to be exhibited and their dimensions, plus the amount of tax to be paid; the declaration must also be presented when there is a change in the surface area exhibited or the type of advertising exhibited. UPM informs the collecting agency/municipality about the change and calculates the difference between the amount due following the new declaration and the amount previously
paid for the same period.

UPM fills-in the POST OFFICE GIRO PAY SLIP in all parts and delivers it to the customer, who merely has to make the payment and send the receipt together with the tax declaration already prepared by UPM to the collecting agency. When the declaration is sent to the collecting agency, the taxpayer is registered on the tax roll.

Taxes are paid YEARLY by the deadline stated by the collecting agency. UPM can also handle this type of service.