Founded in 1940 as a small artisanal company for the production of advertising signs, signs, and posters, over the years the company has grown and consolidated.
Today, UPM Group is a solid industrial reality, a leader in Italy in the production of signs, and an established General Contractor for the construction of retail stores, dealerships, offices, and bank branches, using the “turnkey” formula.

UPM Italy Group has consolidated its presence throughout Italy and has started a process of internationalization.
Furthermore, the prestigious carpentry company Stefra was also acquired with the aim of internalizing the production of custom furnishings, providing a product entirely “Made in Italy”.

The value of experience


On october the 14th 1940, in Modena, UPM (Unione Pubblicitari Modenesi) is set up for the production of signs and other forms of advertising in use at that time.


UPM pioneers road signboards as a form of communication. The production of the first luminous signs begins.


UPM becomes a solid manufacturing company both locally and regionally.


In 1970 “Gualdi Insegne Luminose” is founded.


UPM bought high tech machines for the production of signs and adopted for the first time digital technologies.


UPM and Neon Gualdi merge and create UPM Immagine Pubblicitaria srl.


A new line of business has created: UPM General Contractor joins the well-established UPM Visual Solutions and widens UPM’s offer on the market.
UPM MODENA spa is now a group.


The group becomes UPM ITALY, beginning the internationalization process.
The company proceeds to a capital increase in order to create UPM France.


The Group acquires STEFRA, the prestigious carpentry workshop, specialized in the production of customized furnishings for business and private.


With the acquisition of the current UPM Brussels the internationalisation process begins


Restyling of the Group’s brands


Opening of the Swiss and Spanish branches and establishment of UPM Contract