The Group

Turnkey solutions to build around each story the best possible frame.

our history

UPM (Unione Pubblicitari Modenesi) was born in Modena on October 14th 1940 in a farmhouse transformed into a laboratory for the production of signs, posters, billboards, the first forms of visual communication in use at the time. Today the UPM Italy Group is a solid industrial company, leader in Italy in the production of signs, and affirmed General Contractor for the realization of outlets, dealerships, offices and bank counters, through the “turnkey” formula.

UPM Italy Group has consolidated its presence throughout the Italian territory and started an internationalization process with the opening of the UPM France branch.
UPM also acquired Stefra, a prestigious carpentry workshop, with the aim of internalizing the production of tailor-made furnishings, supplying an entirely “make in Italy” product.

The value of experience


On october the 14th 1940, in Modena, UPM (Unione Pubblicitari Modenesi) is set up for the production of signs and other forms of advertising in use at that time.


UPM pioneers road signboards as a form of communication. The production of the first luminous signs begins.


UPM becomes a solid manufacturing company both locally and regionally.


In 1970 “Gualdi Insegne Luminose” is founded.


UPM bought high tech machines for the production of signs and adopted for the first time digital technologies.


UPM and Neon Gualdi merge and create UPM Immagine Pubblicitaria srl.


A new line of business has created: UPM General Contractor joins the well-established UPM Visual Solutions and widens UPM’s offer on the market. UPM MODENA spa is now a group.


The group becomes UPM ITALY, beginning the internationalization process. The company proceeds to a capital increase in order to create UPM France.


The Group acquires STEFRA, the prestigious carpentry workshop, specialized in the production of customized furnishings for business and private.


UPM Group - logo

Today we project our future.

A Group power

People, passion and technology

production and operations sites

production and operations sites

Logo UPM Modena

Design and production of signs and display systems. Large format digital printing laboratory. Turnkey solutions for the design and construction of business centers, offices, agencies and bank branches, megastores and single-brand stores.

UPM France

In 2015 the group became UPM ITALY, starting its internationalization process leading to the founding of UPM FRANCE with a subsidiary in Paris.


Specialized carpentry in the production of customized furnishings for opticians, perfumeries, pharmacies, clothing shops, hotels, restaurants and private. 100% subsidiary Company.


Design and production of signs and display systems. Production of displays, signage, advanced displays, visual merchandising, exhibition stands and shop furniture.


SELEF - Optician furniture & design
Medis Progetti - Ambienti Medici Chiavi in Mano
2art stampe online fotoquadri, stampe su pannelli, gadgets, stickers e oggetti in cartone personalizzati

call us

To receive more information about the company, the products and services offered.

Useful contacts




tel. +39 059 346699

fax. +39 059 346691




Via Bottego, 50 – 41126 Modena

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