Creativity&Content

Creativity and communication strategies: let’s write the future of your brand together.

The UPM Group is guided by a traverse and multidisciplinary approach to the world of retail: in addition to being professionals able to give life to outfitting concepts and innovative visual solutions, we work side by side with brands, companies and activities to also plan communication strategies and the production of creative content..

Using a network of highly qualified, experienced and flexible professionals, we give life to complete branding projects. From the conceiving of the brand identity to brand positioning, from multichannel advertising campaigns to non-traditional events, we establish creative thinking, production and management in perfect synergy with the business units that have written the UPM Group’s history (visual communication and general contractor).

Invent, produce, promote: we design the communication of a brand for the store down to the advertising strategy

COMMUNICATION STRATEGIES | BRAND IDENTITY | EVENTS AND ADVERTISING

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Special Projects

There are ideas that are developed to be unique, and something never seen before is what’s needed to make them a reality.

We develop special and completely tailor-made projects, looking after the conception, production and outfitting phases.

Awards ceremony for the best signs. An important event for the entire retail sector. An important event for the entire retail industry. UPM is a special partner and sponsor.

UPM supports retailers in every stage of the branding process. Find out more

Discover our furnishing and communication solutions for retail and the workmanship involved

Discover our “turnkey” formula for the creation and renovation of retail spaces.

Discover how to develop a new concept for your retail store and then how to convert this into a solid project Go to Design & concept

Discover the convenience of our management, authorisation and fiscal paperwork and POP material services