Design&Concept

Stores are fundamental vehicles for brand identity; thanks to their aesthetic quality and to the customer experience they can solidify its image in the eyes of consumers and also generate a memorable connection. Thanks to their aesthetic quality and the customer experience they offer, they can consolidate the brand’s image in the eyes of consumers and generate a memorable connection with them. The key has to be a recognisable concept that is in-line with the brand identity, that idea which arises before choosing the individual furnishings and around which the entire interior design project is developed.
UPM develops the project from scratch for shops and pop-up stores in its in-house design department, beginning with the concept and then determining the spaces, furnishings, visual solutions, and finally proceeding to the planning of creative campaigns and the realisation of in-store communication materials.

Thanks to its 80+ years of experience and know-how, UPM accompanies its customers along the path of growth within the retail sector, offering its expertise in every phase of the project: concept, design, prototyping, personalisation, communication. A complete range of services for a quality result and smooth execution of the project.